We are Hiring: Product Marketer

Responsibilities

- Develop and execute product marketing strategies to position Crocusoft solutions across local and international markets.

- Conduct market research, competitor analysis, and customer insights to identify opportunities for product growth and differentiation.

- Create compelling product messaging, positioning, and value propositions tailored for different customer segments (B2B, B2C, Enterprise, Government).

- Plan and deliver product launches, campaigns, and go-to-market strategies in collaboration with sales, design, and development teams.

- Build sales enablement materials, case studies, and presentations to support business development efforts.

- Manage content strategy across digital channels (website, LinkedIn, social media, email marketing) to drive engagement and lead generation.

- Track performance metrics (CTR, ROAS, CPC, LTV, etc.) and optimize campaigns for maximum ROI.

- Collaborate with product managers and developers to translate technical features into customer benefits.

Requirements

- Strong understanding of product marketing, SaaS, and software industry trends.

- At least 1 year of experience in product marketing, digital marketing, or related field.

- Excellent communication, storytelling, and copywriting skills in Azerbaijani and English (Russian is a plus).

- Ability to understand technical solutions and present them as business value to different audiences.

- Experience with marketing tools (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Analytics, CRM systems).

- Creative, analytical, and results-driven mindset.

We offer

- Competitive salary.

- Employee benefits package.

- 5-day work week, 09:00–18:00.

- Opportunity to grow within a fast-scaling software company.

How to apply

 Send your CV and a short cover letter to [email protected] with subject "Product Marketer"